

The #psychologyofcolour - Effects of Colours on Consumers
A couple weeks ago I asked you what colour services poster spoke more to you. There were four colours to choose from, red, blue, yellow and green. Finally, the results are in. But first let's take a look at why it matters. We can agree that there are a lot of businesses trying to get their message to you. Organizations have to fight through tons of distractions and competitors to get your attention. Not only that, but it's harder and harder to keep your attention once they ha


What's the deal with content marketing anyways?
I asked you what kind of tips and tricks you could use to make an impact in your marketing on Facebook. Especially with content marketing and mobile optimization being the main focus of marketing dollar spend. Question number one was, what is content marketing? So let’s start there. Quoted from my Facebook reply: “content marketing is creating consistent and relevant material to attract and educate your prospects. This helps you build a relationship with them (and your credib